TCP created this unique The Ultimate Family Movie Collection; a 14 part DVD series featuring blockbuster Hollywood releases including:-
|The Smurfs||Bean The Movie||Casper|
|Stuart Little||Babe Pig in the City||The Pirates!|
|The Lorax||Open Season||Nanny McPhee|
|Surf’s Up||Hook||Monster House|
TCP was responsible for the content licencing, IP approval, editing, authoring, design and production of 3 million DVDs in this retail marketing loyalty program it created and implemented on behalf of News Corp Australia.
The 14 part DVD collection was featured in every key News Corp metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT).
A different DVD was available each day over a 14 day period with newspaper purchase, redeemable at over 2,000 leading supermarkets and newsagents across Australia.
- Content licencing & IP approval
- Authoring, editing & mastering
- Artwork & design
- DVD manufacture & production
- Media promotions
- Digital media
- Scale out fulfilment & global logistics
- Affinity partnership & brand strategy with DreamWorks, Fox & News Corp Australia