Overview
The Great Australian Storybook Collection

Following the huge success of The Great Australian Storybook Collection, TCP created the Great Australian Storybook Collection, a further 15 part series featuring additional iconic, award winning and cherished children’s picture books from authors and illustrators including Aaron Blabey, Nick Bland and May Gibbs. The collection included:-

Thelma The UnicornThe Very Itchy BearExcuse Me!
Macca The AlpacaOne Woolly WombatThe Wrong Book
Pig the WinnerThe Very Hungry BearFlood
Snugglepot and CuddlepiePig The StarSomewhere in Australia

TCP was responsible for the content licencing, IP approval, design and production of 3 million storybooks in this retail marketing loyalty program it created and implemented on behalf of News Corp Australia.

The 15 part storybook collection was featured in every key News Corp metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT).

A different storybook was available each day over a 15 day period with newspaper purchase, redeemable at over 2,000 leading supermarkets and newsagents across Australia.

Marketing & Creative Services provided
  • Content licencing & IP approval
  • Artwork & design
  • Book print & production
  • Media promotions
  • Digital media
  • Scale out fulfilment & global logistics
  • Affinity partnership & brand strategy with Scholastics & News Corp Australia