Spend and Win

QBD are Australia’s largest Australian owned and operated book retailer with a network of over 80 stores located in major shopping centres in every state. QBD is also Australia’s number one online bookstore.

Following a successful test campaign across all their bookstores in Queensland (11th October – 4th December 2021) which saw a 21% sales uplift. TCP created another instant win promotion which rolled out nationally for an 8 week period commencing 1st April 2022.

Customers making a qualifying transaction (minimum $40 in a single transaction) simply entered a unique code printed on their till receipt into a bespoke campaign website to immediately choose a free reward worth $20 from the following options:-

$20 QBD Books Voucher $20 Hotel Card Voucher
$20 Days Out Voucher $20 Free Photo Book
$20 Ticketek Voucher Free Movie Voucher

TCP was responsible for creating, managing and implementing all elements of this exclusive customer retail marketing program on behalf of QBD.


72% of customers eligible (60.5% male:39.5% female split)

Aged Group appeal: 27% (18-24) 25.3% (25-34) 18.9% (35 -44)

Device used: 75.9% mobile (71% IOS:29% Android) 21.7% desktop 2.2% tablet

52% opt in

63.4% of customers registered and 42.9% redeemed their reward on the same day.

Marketing & Creative Services provided
  • Management of all aspects of the instant win mechanic and rewards
  • Design of web platform
  • Build and hosting of the website
  • Artwork & design
  • IP and associated legal