QBD are Australia’s largest Australian owned and operated book retailer with a network of over 80 stores located in major shopping centres in every state. QBD is also Australia’s number one online bookstore.
Following a successful test campaign across all their bookstores in Queensland (11th October – 4th December 2021) which saw a 21% sales uplift. TCP created another instant win promotion which rolled out nationally for an 8 week period commencing 1st April 2022.
Customers making a qualifying transaction (minimum $40 in a single transaction) simply entered a unique code printed on their till receipt into a bespoke campaign website to immediately choose a free reward worth $20 from the following options:-
| $20 QBD Books Voucher | $20 Hotel Card Voucher |
| $20 Days Out Voucher | $20 Free Photo Book |
| $20 Ticketek Voucher | Free Movie Voucher |
TCP was responsible for creating, managing and implementing all elements of this exclusive customer retail marketing program on behalf of QBD.
CAMPAIGN ANALYSIS
72% of customers eligible (60.5% male:39.5% female split)
Aged Group appeal: 27% (18-24) 25.3% (25-34) 18.9% (35 -44)
Device used: 75.9% mobile (71% IOS:29% Android) 21.7% desktop 2.2% tablet
52% opt in
63.4% of customers registered and 42.9% redeemed their reward on the same day.
- Management of all aspects of the instant win mechanic and rewards
- Design of web platform
- Build and hosting of the website
- Artwork & design
- IP and associated legal