Overview
The Great Australian Storybook Collection

TCP created this unique The Great Australian Storybook Collection; a 15 part series featuring many of Australia’s most iconic, popular and cherished children’s picture books from bestselling authors and illustrators including Mem Fox, Aaron Blabey and Nick Bland. The collection included:-

Possum MagicWonkey DonkeyPig the Pug
Tales from a Gum TreeWombat StewThe Magic Hat
This & ThatPig the FibberWaltzing Matilda
Time for BedThe Very Cranky BearI Went Walking

TCP was responsible for the content licencing, IP approval, design and production of 3 million storybooks in this retail marketing loyalty program it created and implemented on behalf of News Corp Australia.

The 15 part storybook collection was featured in every key News Corp metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT).

A different storybook was available each day over a 15 day period with newspaper purchase, redeemable at over 2,000 leading supermarkets and newsagents across Australia.

Marketing & Creative Services provided
  • Content licencing & IP approval
  • Artwork & design
  • Book print & production
  • Media promotions
  • Digital media
  • Scale out fulfilment & global logistics
  • Affinity partnership & brand strategy with Scholastics & News Corp Australia