TCP created a tactical value added gift with purchase promotion across all Red Rooster QSR restaurants in Australia offering customers two months free and unlimited blockbuster film and hit TV show streaming with Quickflix (now rebranded as MuviNow), Australia’s leading movie and TV streaming service.
Customers received unique codes featured on promotional scratch cards with purchase which accessed immediate streaming via a joint branded Quickflix website. The unlimited films and TV series could be viewed direct to smart TV’s, game consoles, desktops, laptops, tablets, smartphones and other connected devices.
- IP approval
- Creative concept and execution
- Management of all communication (eDM, PoS and TVC)
- Digital media
- Affinity partnership & brand strategy with Red Rooster & Quickflix