Overview
Hasbro

In association with Hasbro, TCP created a bespoke collection of their most popular boards based on a 15cm a 15cm box format.

This unique 14 part Hasbro Family Favourites Mini Board Game Collection included such iconic brands as

MonopolyTrivial PursuitConnect 4
BattleshipMastermindCluedo
BoggleGuess WhoOperation

TCP was responsible for the content licencing, IP approval and managing the production of 3.5 million board games in this retail marketing loyalty program it created and implemented on behalf of News Corp Australia.

The 14 part collection was featured in every key News Corp metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT).

A different Hasbro mini board game was available each day over a 14 day period with newspaper purchase, redeemable at over 2,000 leading supermarkets and newsagents across Australia.

Marketing & Creative Services provided
  • Content licencing & IP approval
  • Overseeing board game manufacture & production
  • Media promotions
  • Digital media
  • Scale out fulfilment & global logistics
  • Affinity partnership & brand strategy with Hasbro & News Corp Australia