My Mini QBD Book Series 2 Collectables Loyalty Program

Following the success of the My Mini Books Collection in 2019, TCP created a follow up loyalty program for QBD, Australia’s largest Australian owned and operated book retailer in Australia and leading online bookstore.

Similarly designed to encourage children to engage in reading rather than screen time, the unique collection featured 12 new mini classic children’s story and chapter books printed as a 85mm x 55mm softback format including such contemporary and classic favourites as:-

Wolf Girl Grug The Cat Wants Custard
Dork Diaries Wunder Smith Definitely Do Not Open This Book

Each mini book, packaged in a blind bag, was available free when a customer spent $25 on books in store or online with the collector case sold separately.

The loyalty program was supported with an extensive PR campaign, in store PoS, digital and social media activations.

Marketing & Creative Services provided
  • Artwork & design
  • Book print & production
  • Scale out fulfilment & global logistics