Masters of the Universe became an instant global streaming phenomenon on Amazon Prime Video, breaking platform records with over 1.17 billion viewing minutes in its first week.
The movie maintained the #1 spot worldwide on Prime Video for five consecutive weeks, trending in over 50 countries and reaching the #1 movie spot in 25 countries including Australia.
To create awareness of its cinematic release, TCP implemented a 4-week, $1.6 million strategic campaign with United Petroleum across their 360 petrol convenience stores nationwide.
In return for purchasing over $15 on selected products in United Petroleum’s Quickstop convenience stores, customers scanned the QR code on their till receipts for a chance to win exclusive movie themed prizes.
CAMPAIGN OVERVIEW
Media value and support: $1.60 million across 360 United Petroleum locations.
Support: included petrol pump toppers, front door posters, gondola ends, fridge decals, electrostatics, wall posters, shelf talkers, counter digital screens, counter mats, wobblers, CBD owned outdoor site, EDM, website and Social.
Themed prize fund: included a Sony Home Cinema package worth $10,000 plus 150 movie double passes and themed merchandise to see Masters of the Universe in cinemas.
- Affinity partnerships & brand strategy