Overview
Marvel

Based on the phenomenal success and appeal of the Marvel Cinematic Universe Franchise and continued release schedule of the record grossing movies, TCP created this unique Marvel Ultimate Super Hero Comic Book Collection; a 32 page A4 sized 14 part format series including :-

SpidermanIron ManCaptain America
ThorHulkAnt Man
Nick FuryWaspAvengers
HawkeyeBlack WidowGuardians of the Galaxy

TCP was responsible for the content licencing, IP approval, design and production of 3.5 million comic books in this retail marketing loyalty program it created and implemented on behalf of News Corp Australia.

The 14 part collection was featured in every key News Corp metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT).

A different Marvel Ultimate Super Hero Comic Book was available each day over a 14 day period with newspaper purchase, redeemable at over 2,000 leading supermarkets and newsagents across Australia.

Marketing & Creative Services provided
  • Content licencing & IP approval
  • Artwork & design
  • Comic book print & production
  • Media promotions
  • Digital media
  • Scale out fulfilment & global logistics
  • Affinity partnership & brand strategy with The Walt Disney Company & News Corp Australia