TCP created this unique 15 part Disney Pixar My Magical Storybook Collection featuring characters and stories from the best loved Disney and Pixar movies including:
|The Lion King||Moana||The Incredibles 2|
|Finding Dory||Frozen||Inside Out|
|Beauty and the Beast||Up||Cars|
TCP was responsible for the content licencing, IP approval, design and production of 3 million Disney Pixar Storybooks in this retail marketing loyalty program it created and implemented on behalf News Corp Australia.
The 15 part Disney Pixar storybook collection was featured in every key News Corp metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT).
A different Disney Pixar My Magical Storybook was available each day over a 15 day period with newspaper purchase, redeemable at over 2,000 leading supermarkets and newsagents across Australia.
- Content licencing & IP approval
- Artwork & design
- Book manufacture & production
- Media promotions
- Digital media
- Scale out fulfilment & global logistics
- Affinity partnership & brand strategy with The Walt Disney Company & News Corp Australia