TCP created The Classic Enid Blyton Collection; a unique series featuring 15 of her most popular and iconic books for a retail marketing campaign on behalf of News Corp Australia.
TCP was responsible for the licencing, IP approval, design and production of 3 million books in the loyalty program. The collection was featured in every metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT).
A different iconic Enid Blyton book was available each day over a 15 day period with newspaper purchase, redeemable at over 2,000 leading supermarkets and newsagents across Australia.
- Content & IP licencing
- Artwork & design
- Print & production
- Media promotions
- Digital media
- Affinity partnership & brand strategy
- Scale out, fulfilment & global logistics