Overview
Disney Read to Me Storybook and CD

TCP created this unique 14 part Disney Read to Me Storybook and CD
Collection featuring the original story line, voices and sound effects from a
range of their modern day favourite movies and much loved classics including:-

FrozenFinding NemoLion King
Monsters Inc.Snow WhitePeter Pan
CinderellaBambiToy Story
Winnie the PooPlanesThe Little Mermaid

TCP was responsible for the content licencing, IP approval, design and
production of 3.5 million Disney Storybooks and CDs in this retail marketing
loyalty program it created and implemented on behalf News Corp Australia in
2015.

The 14 part book & CD collection was featured in every key News Corp
metropolitan newspaper across Australia including The Daily Telegraph and
Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser

(VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post
and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT
News and The Sunday Territorian (NT).

A different Disney Storybook and CD was available each day over a 14 day
period with newspaper purchase, redeemable at over 2,000 leading
supermarkets and newsagents across Australia.

Marketing & Creative Services provided
  • Content licencing & IP approval
  • Music rights clearance
  • Authoring, editing & mastering
  • Artwork & design
  • CD and book manufacture & production
  • Media promotions
  • Digital media
  • Scale out fulfilment & global logistics
  • Affinity partnership & brand strategy with The Walt Disney Company &
    News Corp Australia