The David Attenborough Essential Collection

Following the success of the 2013 David Attenborough Wildlife collection, TCP created The David Attenborough Essential Collection; 14 of his most favourite programmes personally chosen by Sir David Attenborough in this retail marketing loyalty program it created and implemented on behalf of News Corp Australia in 2015.

TCP was responsible for the content licencing, IP approval, design and production of 4 million DVDs in the unique loyalty program. The collection was featured in every key News Corp metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC), The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT).

A different DVD featuring Sir David Attenborough’s hand-picked favourite natural history programmes was available each day over a 14 day period with newspaper purchase, redeemable at over 2,000 leading supermarkets and newsagents across Australia.

Marketing & Creative Services provided
  • Content licencing & IP approval
  • Music rights clearance
  • Authoring, editing & mastering
  • Artwork & design
  • DVD manufacture & productionMedia promotions
  • Digital media
  • Scale out fulfilment & global logistics
  • Affinity partnership & brand strategy with BBC Earth & News Corp Australia