An Exclusive 18-part Bag Tags Collection
Drakes Supermarkets is the largest independent grocery retailer in Australia with over 65 stores across South Australia and Queensland.
This consumer campaign is the continuation of a series of partnerships that TCP has implemented for Drakes with the creation of an 18-part exclusive bag tags collection featuring unique character designs from the latest trending movie and TV franchises.
From 8th January until 4th February 2025, customers were offered a free bag tag with every $60 spent in one eligible transaction at all participating Drakes Supermarkets.
The 18-part bag tag collection was released as 3 different mixes on a staggered basis during the in-store promotional period to ensure customers made multiple visits to complete the collection.
500,000 units were produced in total with a 96% redemption rate during the promotional period.
- Content licensing & IP approval
- Artwork & design
- Production management
- Scale out fulfilment & global logistics
- Affinity partnership & brand strategy with Mattel, Warner Bros, Disney, Illumination, Nintendo, Sony Pictures Inspire Brands Jazwares, and Drakes Supermarkets