My Mini QBD Book Collection Loyalty Program

TCP created this unique My Mini Books Collection loyalty program for QBD, a leading book retailer in Australia.

Designed to encourage children to engage in reading rather than screen time, the unique collection featured 12 mini classic children’s story and chapter books printed as a 85mm x 55mm softback format including such contemporary and classic favourites as:-

Blinky Bill Famous Five Storm Boy
Tashy  Feathers for Phoebe Do Not Open This Book

Each mini book, packaged in a blind bag, was available free when a customer spent $25 on books in store or online with the collector case sold separately.

The loyalty program was supported with an extensive PR campaign, in store PoS, social media and online activations as well as tactical press ads in key metro newspapers within the catchment of the QBD key bookshops including The Daily Telegraph (NSW), The Herald Sun (VIC), The Courier Mail (QLD) and Advertiser (SA)

Marketing & Creative Services provided

· Artwork & design

· Book print & production

· Media buying

· Scale out fulfilment & global logistics