To celebrate the release of Jurassic World Dominion in cinemas, TCP implemented a multimillion dollar strategic campaign with News Corp across all of its key print and digital brands.
Readers could win 1 of 4 family holidays to Universal Studios Hollywood by buying any metro or regional newspaper from May 21 to June 4, 2022 and entering three codewords online. 250 runners up would also win a family movie pass to see Jurassic World Dominion and the total prize fund was valued at $100,000.
Media value and support: $1.84 million
Coverage: 11 x metro and regional mastheads and digital brands consisting of The Daily Telegraph, The Courier-Mail, The Advertiser, Herald Sun, Geelong Advertiser, The Mercury, Gold Coast Bulletin, Cairns Post, Townsville, Bulletin, NT News and The Weekly Times.
Instore promotion featured in 300 participating Woolworths stores and 300 x newsagents with prominent point of sale consisting of shelf talkers, standees and digital screens
Media value and support: $1,840,000 of integrated marketing activity across the Metro and Regional mastheads and +Rewards digital media channels including solus eDMs and digital ad placements, a paid social media campaign targeting members across Facebook and Instagram and a paid SMS campaign targeting Reward Members as well as full page and medium strip press ad placements within Metro and Regional mastheads and unique front page coverage throughout the promotional period.
A radio campaign was also featured on KIIS, GOLD, NOVA, SMOOTH and 3AW
- Affinity partnerships & brand strategy