Instant Win Your Own Aussie Experience

TCP created this instant win promotion for United Petroleum which featured in over 350 of their service stations across Australia.

In return for purchasing selected promotional confectionary products, every customer received a scratch and win card with a unique code which, when entered into the bespoke website, instantly rewarded them with a guaranteed prize worth $20 – $50 off over 4,000 potential tours and attractions in Australia; ranging from zoos and theme parks to sports and adrenalin activities including go karting, paintballing, horse riding, surfing and zip lining.

The total value of the available prizes was $2million and all participating customers were automatically entered into a draw to win a family holiday in Australia.

The campaign ran from 1st April – 5th May 2021 and was heavily supported across all forecourts, in participating convenience stores and via social media.

TCP was responsible for creating, managing and implementing all elements of this exclusive retail marketing program on behalf of United Petroleum.

Marketing & Creative Services provided
  • Management of all aspects of the instant win mechanic and supporting website
  • Artwork & design
  • IP and associated legal