The Fast & Furious franchise is the 2nd biggest global original franchise of all time, grossing over $6.7billion at the global box office across the previous films.
To celebrate the release of Fast X in cinemas, TCP implemented a $1.7million strategic campaign with United Petroleum across their 350 petrol convenience stores nationwide.
In return for purchasing selected products, customers entered unique promotional codes printed on all till receipts via a competition website to win exclusive Fast X themed prizes.
Media value and support: $1.84 million across 350 United Petroleum ocations
Support: including pump toppers, A2 Front door posters, gondola header cards, counter digital screens, shelf talkers, website, EDM and Social.
Themed prize fund: a Fast X-themed trip for 2 to Los Angeles including race car track day experience plus 50 runner up double passes to see Fast X.
- Affinity partnerships & brand strategy