Attenborough – News Corp Australia 2014

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OVERVIEW

Following the success of the 2013 David Attenborough Wildlife collection, TCP created The David Attenborough Essential Collection; 14 of his most favourite programmes personally chosen by Sir David Attenborough.

TCP produced 4 million DVDs and the collection was featured in every News Ltd metropolitan newspaper across Australia including The Daily Telegraph and Sunday Telegraph (NSW), Herald Sun Sunday Herald Sun, Geelong Advertiser (VIC) , The Courier-Mail, The Sunday Mail, Gold Coast Bulletin, The Cairns Post and Townsville Bulletin (QLD), The Advertiser and The Sunday Mail (SA), NT News and The Sunday Territorian (NT) and The Sunday Times.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Music rights clearance
  • Authoring, editing & mastering
  • DVD manufacture & production
  • Artwork, design & print
  • Scale out logistics and fulfilment
  • Affinity partnership with BBC Earth &
    News Corp Australia


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