Audible.com.au – The New Daily 2015

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OVERVIEW

Launched in November 2013, The New Daily is an exciting new digital news site in Australia; free and accessible to all subscribers and backed by Industry Superannuation Funds.

In order to incentivise new as well as reward existing subscribers, TCP created and implemented a promotional strategy of different tactical digital rewards and partnerships ranging from free movie streaming and magazine subscription to audiobook downloads.

TCP introduced Audible.com.au, the leading provider of premium digital spoken audio entertainment content, as an affinity partner to coincide with their launch in Australia. Each week a different, popular bestselling audiobook, worth $25 was available for new and existing TND subscribers to download free.

MARKETING & CREATIVE SERVICES PROVIDED

  • Creative concept and execution
  • Management of all communications and implementation (eDM, leaderboard, landing page etc)
  • Affinity partnership with Audible.com.au and The New Daily.


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