Soul Sensations

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OVERVIEW

TCP created a double Soul Sensations CD which was given away with every copy of the newspaper as a Saturday: Sunday promotion to incentivise weekend sales of The Express. The CDs included classic tracks from Nina Simone, Ben E King and James Brown to Martha Reeves and The Vandellas, Junior Walker and Billie Holiday.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Music rights clearance
  • Authoring, editing & mastering
  • CD manufacture & production
  • Artwork, web design & print
  • Media promotion implementation
  • Scale out logistics
  • Project management


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