DAB Radio

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OVERVIEW

Following the success of the free digital set top box promotion, TCP created an exclusive free DAB radio for every reader (£35rrp) who collected 60 tokens printed each day in the newspaper.

75,000 DAB radios were ordered.

MARKETING & CREATIVE SERVICES PROVIDED

  • DAB manufacture & production
  • Media promotion implementation
  • Scale out logistics, fulfilment & data capture


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