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OVERVIEW

To coincide with the digital switch over from analogue, TCP created an exclusive free digital set top box offer for Daily Mail readers whilst acting as a revenue generator and circulation driver for the newspaper.

Readers could receive the digital set top box (£49.99 rrp) free of charge by collecting 90 tokens printing each day in the newspaper or via a partial payment and redemption route scenario.

Over 100,000 digital set top boxes were ordered.

MARKETING & CREATIVE SERVICES PROVIDED

  • Set top box manufacture & production
  • Media promotion implementation
  • Scale out logistics, fulfilment & data capture


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