Alice in Wonderland

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OVERVIEW

TCP created a themed Alice in Wonderland double disc collection given away with every copy of the newspaper as a Saturday: Sunday promotion to incentivise weekend sales of The Express. This included the award winning film, Alice’s Adventures in Wonderland, followed by the classic Alice Through The Looking Glass on audio CD.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Music rights clearance
  • Authoring, editing & mastering
  • DVD and CD manufacture & production
  • Artwork, web design & print
  • Media promotion implementation
  • Scale out logistics
  • Project management


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