Coldplay

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OVERVIEW

TCP created the first ever free digital album download with a national newspaper using iTunes as the digital platform provider. Seven of Coldplay’s most popular tracks recorded at the iTunes Festival in London were offered free to download with an additional 5 songs from their new album Mylo Xyloto selected by the band. The microsite also offered Sunday Times readers the chance to win tickets, merchandise and download the album via iTunes.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Digitising of content
  • Micro site design & build
  • Ecommerce social media & mobile applications
  • Media promotion implementation
  • Copywriting & project management
  • Data capture
  • Affinity partnership with EMI, iTunes & News International


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