War Movie Collection

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OVERVIEW

TCP created a two week promotion featuring some of the finest war movies ever made. Launching with the all-time classic ‘The Dam Busters’ followed by ‘Charlotte Gray’ the collection included favourites such as ‘Ice Cold In Alex’, ‘Dunkirk’ and ‘The First Of The Few’.

The Dam Busters increased newspaper sales by 200,000 and the collection added over 520,000 newspapers in total.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Authoring, editing & mastering
  • DVD manufacture & production
  • Artwork, design & print
  • Media promotion implementation
  • Copywriting & project management
  • Scale out logistics, fulfilment & data capture


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