Elvis Collection

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OVERVIEW

TCP created a 7 part Elvis Presley classic film series with the opportunity for readers to purchase additional iconic films either separately or as part of a collector pack it also produced. This highly successful two-week promotion resulted in an additional 385,000 newspapers sold and over 125,000 dvds directly purchased via the promotion in the second week.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Music rights clearance
  • Authoring, editing & mastering
  • DVD manufacture & production
  • Artwork design & print
  • Media promotion implementation
  • Copywriting & project management
  • Scale out, fulfilment & data capture
  • Affinity partnership with Paramount Home Entertainment, 20th Century Fox & Associated Newspapers


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