The Thick of It

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OVERVIEW

The first ever TV series digital download with a national newspaper.

Produced by TCP to coincide with the 2010 General Election, series one and two of the political comedy ‘The Thick of It’ were available to download free through iTunes via a tip on card in paper featuring  a unique 12 digit code.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Music rights clearance
  • Digitising of content
  • Micro site design & build
  • Ecommerce social media & mobile applications
  • Media promotion implementation
  • Copywriting & project management
  • Data capture
  • Affinity partnership with iTunes


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