World at War

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OVERVIEW

The most successful newspaper promotion ever produced with TCP licencing the complete series of this iconic documentary over a three week promotional period.

Sales of the newspaper increased by 3,500,000 over the promotional period with an additional 500,000 readers redeeming the DVDs via postal application..

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Music rights clearance
  • Authoring, editing & mastering
  • DVD manufacture & production
  • Artwork, web design & print
  • Ecommerce social media & mobile applications
  • Media promotion implementation
  • Copywriting & project management
  • Scale out logistics
  • Affinity partnership created with Freemantle Media & Associated Newspapers


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