Delia Smith

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OVERVIEW

To coincide with Delia Smith celebrating 40 years on TV, TCP produced a series of interactive DVDs of Britain’s best – loved cook featuring over 100 of her most popular recipes. The promotion was complimented with a selection of exclusive recipe cards and extensive editorial coverage of Delia.

160,000 additional newspapers were sold over the four day promotional period.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Music rights clearance
  • Authoring, editing & mastering
  • DVD manufacture & production
  • Artwork, design & print
  • Media promotion implementation
  • Copywriting & project management
  • Scale out logistics, fulfilment & data capture


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