OVERVIEW

To coincide with Delia Smith celebrating 40 years on TV, TCP produced a series of interactive DVDs of Britain’s best – loved cook featuring over 100 of her most popular recipes. The promotion was complimented with a selection of exclusive recipe cards and extensive editorial coverage of Delia.

160,000 additional newspapers were sold over the four day promotional period.

MARKETING & CREATIVE SERVICES PROVIDED

• Content & IP licencing
• Music rights clearance
• Authoring, editing & mastering
• DVD manufacture & production
• Artwork, design & print
• Media promotion implementation
• Copywriting & project management
• Scale out logistics, fulfilment & data capture