Lark Rise to Candleford

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OVERVIEW

January 2011 saw the Daily Mail run another successful costume drama DVD promotion, this time with the entire first series of the hit BBC drama ‘Lark Rise To Candleford’. TCP licensed, produced and manufactured over 5 million units for the two-week promotion.

750,000 extra newspapers were sold over the promotional period.

MARKETING & CREATIVE SERVICES PROVIDED

  • Content & IP licencing
  • Music rights clearance
  • Authoring, editing & mastering
  • DVD manufacture & production
  • Artwork design & print
  • Media promotion implementation
  • Copywriting & project management
  • Scale out, fulfilment & data capture
  • Affinity partnership with BBC & Associated Newspapers


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