Trainline

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OVERVIEW

Trainline is the UK’s No.1 independent online rail ticket retailer. To incentivise new and existing iPhone and iPad customers to upgrade their app, TCP offered a free iBook worth £7.99.

7,772 iBooks were downloaded across the one month promotional period and the featured  title stayed in the top 10 of the iBookstore free charts for the duration of the promotion.

MARKETING & CREATIVE SERVICES PROVIDED

 

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