Attenborough – News Corp Australia 2013

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OVERVIEW

TCP originally created this 15 part collection on behalf of the BBC for a major newspaper promotion in the UK. Based on their expertise, the Agency was briefed by the Herald and Weekly Times to clear all music featured on each DVD directly with the individual composers and publishers and negotiate a royalty rate / unit.

The Collection was available with the Herald Sun and Sunday Herald Sun, The Daily Telegraph and Sunday Telegraph, The Courier-Mail and The Sunday Mail and The Mercury and the Sunday Tasmanian.

MARKETING & CREATIVE SERVICES PROVIDED

  • Music rights clearance
  • Negotiation of royalty rate


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